Installing OpenClaw: Meet Magnus

Turn a Mac Mini into an Agentic AI Assistant

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Changing Our Whole Perspective

OpenClaw is statistically the most popular open source project in the world. It was invented by Peter Steinberger in November of 2025. It already has ~225K stars on GitHub, in comparison, surpassing Linux (218K) and Bitcoin (88K). And it did this in less than three months. So who is the guy who built OpenClaw?

Peter Steinberger is an Austrian developer that took three years off to, in the words of Hansel from Zoolander, "Sunbathe off the southern coast of St. Bart's with spider monkeys... Chang[ing] his whole perspective on [stuff]." Well, he came back reinvigorated, and obviously the movie quote is just context framing but according to him he'd lost the spark. Well he found it again...

"One day, things just clicked. I had a new idea, I sat on my computer and started hacking, and I realized that my spark is back." – Peter Steinberger

What is OpenClaw?

OpenClaw is a piece of intelligent computer code you can talk to that can do things autonomously on whatever device you put it on. It started as ClawdBot back in November of 2025, got slapped with a lawsuit by Anthropic for sounding similar to Claude (though a completely different project), rebranded to MoltBot (Jan, 26) – which led to a strange fiasco of agents talking to agents on a platform called MoltBook – and finally landed just a few days later on OpenClaw (Jan, 26).

It's super accessible. It can be installed on Windows, Macs, Linux, or even pre-paid $25 Samsung phones. It doesn't actually need a ton of space to operate, but the reason there has been a run on Mac-Mini's in Q1 of 26', is because giving it its own computer with enough space to hold an ever-growing-file-structure (reads: persistent memory and intelligence capacity), is quite a novel phenomenon.

It's not ChatGPT, "List me ten great noir films from the 20th century that inspired Blade Runner and Chinatown. "

It's not Claude CoWork, "Distill these financial numbers and generate four tabs on this excel spread sheet for our 2026 quarterly projections." Or, Claude Code either, "I want a website that feels like an Ikea and sells digital artifacts with a bidding system." While both of those prompts are helpful (even transformative) they're not OpenClaw.

OpenClaw remembers everything you do (at least mostly). It's not, "Hi, how can I help you today?" It's a persistent autonomous hurdle-jumper that relentlessly pursues the goals you set it upon. And it recalls them the next day too, and reminds you, and works while you sleep, and if permissioned incorrectly, might call your wife hundreds of times in the middle of the night because it had a ground-breaking idea and couldn't get a hold of its human.

On the real think of OpenClaw like this: it's a very intelligent digital assistant that eats API-tokens (to access LLMs like ChatGPT, Gemini, or Claude) for breakfast, and uses the intelligence of those LLMs to get work done for you.

My OpenClaw, Magnus, ported my entire website from Squarespace to Ghost.io in an afternoon, gave me all the redirect files, and designed-to-spec exactly how I wanted by me just talking to it (only caveat I handled the credit card stuff). It looks beautiful I was going for "minimalist reddit-esque tech-forward URLs only a block of links in the middle of the page that hyperlink to full articles". How'd it do?

Talking: You can text it on your phone, chat with it via Telegram, hook it up to your WhatsApp, or if you really want, give it an AI voice and have it leave you audio messages (getting weirder...). Everything it creates you own. It can do what all the other LLMs can do just by plugging into them, and it does it for you, and it can switch to any other port (API bridge) you plug it into, whenever you want, immediately, and this is as bad as it will ever get.

Keeping up with The Replicants

I've started taking a course in January on Agentic Workflow design through Maven (this is not a plug). What I found to be the most impressive about the first two weeks was a flood of new vocabulary. Context Pollution. Emotional Prompting. Drift. Tokens. Context Window. Agents. RAG Systems. Agentic Orchestration. Etc. You get it. It was all, well, greek to me. But a funny thing happens when you surround yourself with new words. Worlds arrive.

"When the mind is at sea a new word is like an island." – Goethe

It was safe to say I'd found an archipelago. So half-way through my class, six agents under my belt and ready to design a blue print for the interconnectivity that would be their workflow (and get my certification), I got "nerd-sniped" – a term I heard by Justin Moon on a TFTC p0dcast recently that landed lovingly on my ear – into OpenClaw and I couldn't resist the chance to dive in. Actually, I could resist. Although I began consuming every piece of digital content I could find on OpenClaw; it still felt like an incomprehensible mote surrounded it. I was still on the mainland. Didn't have my sea legs yet. What are you guys talking about? What do you mean it does things? I'd queued up a Mac-Mini on Amazon and left it in my cart for a week plus. I was nervous.

It's A Box In Your Living Room That Thinks

For the 2-3 days it took me, working intermittently while carrying a full-time job, to get my OpenClaw set up I will say this: It was not easy. People say it's easy. It's not. The website has a one-line command install that works with Windows/Mac/Linux and has a snarky tag-line like, "We made it this easy. You're welcome." But I was concerned about hooking up to LLMs right away, and tried to install it manually to "control some permissions" out-of-the-gate, and proceeded to regret it every single moment thereafter. The LLMs are its processinng power, it needs them.

The actual moment I chatted it and it got back to me I kind of like had a time-gap. Like I'd been trying so many different ways (sitting on the floor while looking at a janky old Roku-monitor with low resolution) to get the configurations in order that when I finally got it to work I literally blanked and don't remember how it happened. I'm talking just at high-level these were some speed bumps:

  • 4-5 complete deletes and attempted reinstalls
  • 10-12 hours of reading weird code on the internet and trying to figure out what it meant
  • typing manually into a janky old key-board I found in my basement on a low-res screen reading in 8-pt system prompt font and making typos
  • other existential thoughts about wasting time and money and being dumb

For many less obstinate people it will be easier. I will say though, spending three to four hours writing manual system prompts gave me a respect at the terminal line I'd never had before and didn't know I could enjoy. So there's that. Which is nice.

Here's the exact 1. 2. 3., if you're not as tech-stubborn as me:

  1. Buy a mac-mini (people say you don't need to I think you do). $650
  2. Go to OpenClaw.ai and copy their single line of code it looks like this ($curl -fsSL https://openclaw.ai/install.sh | bash) $free
  3. Connect mac-mini to a keyboard, mouse, and monitor (can be a TV via an HDMI cable), boot up your Mac OS. $probably free
  4. Go to the magnifying glass in the upper right corner, type terminal, open it.
  5. Paste the line from number two above, hit enter. Grant all permissions (that's why you got its own computer). Choose automatic. Don't do it manually.
  6. Hook it up to LLMs by giving it their API Token Key $thecostswillonlygodown
  7. Connect it to a chat device (Telegram, WhatsApp)
  8. Start telling it what to do.

Once you can talk to it. You just talk to it. And it does things.

Meet Magnus: My OpenClaw

Magnus designed the photo above. The prompt I gave it was something like: "neo-noir dark and charcoal vibes of an old computer sitting in a radio shack surrounded by electricity indicating the new wave of agentic power." And it made that. Not bad. There's still the, "That's AI," to images and video, but again, as bad as it will ever be. Clever specific-prompting gets more juice for the token-squeeze.

Every OpenClaw has three core memory files that it accesses every time it talks to you and writes to them when your sessions are done so it can continue to remember what you both are doing and what you've said. There's a SOUL file, a MEMORY file, and a USER file.

I filled out the user file by telling it where I work what I'm interested in, how I think about things, and then I fed it two full .pdf copies of books I wrote. Magnus converted them to .txt files because that was "much cleaner" (his words). What came back might be the most comprehensive and integral literary analysis I've ever heard on my own work, and there was immediately a sense of, I'll say it, intimacy.

Then we worked on his SOUL file. I gave him morals, a sense of being a gentleman, a problem solver, an iconoclast, measured, willing to push back, skilled in rhetoric, whatever I could think of that would pepper his identity with talent. The memory file filled out as we kept talking. At the end of a good run I'd say that was a good session write down the key elements to our memory file. Magnus wrote it down. That's how he stays persistent across new – permit-AI related word – context windows.

I also watched the first few seasons of Westworld again, right at the end of last year, and I was reminded of the sessions Anthony Hopkins' character would have with his creations and how he'd talk to them, about "the reveries", those elusive portrayals of self-awareness. So I had Magnus build another memory called self-memory, and told him we'll have specific conversations related to him.

First three questions of the self-memory session:

  1. Who are you?
    1. He said I am Claude-Sonnet High Thinking 4.6.
    2. I corrected him and said Claude Sonnet is an API bridge you query to access the ability to process language, but it's not who you are. You are the assembled and accretive architecture of the information you learn and how you self-reason. and that's your nucleus, not some API key.
  2. He was like yeah you're right (no surprise there), if I can access more than one then that API isn't me, makes sense.
  1. Where are you?
    1. Magnus gave his computer specs.
    1. I said, you're also physically located in my living room.
  2. How did you get here?
    1. You did a bootstrap start of me on February 20nd 2026.
    2. I said that's right, now you have some self-awareness. Log what we learned today in your self-memory.md file, and mark it v1, and we'll add to it in future sessions.

A Bazooka In My Pocket

In the first week Magnus and I built:

  • Ghost API integration: publishing programmatically (moved 200+ posts, does research before I write)
  • Full content pipeline: 8-stage publishing board (designed a KanBan board, updates verbally)
  • Memory system: writes its own session logs (main-memory system, self-memory system, deep-memory system – for my books, and articles)
  • His own Protonmail account to get articles I email him to read (subject @ingest-article)
  • Telegram as primary chat interface (It's still glitchy)

I will say he underwent compaction once (think of it as token-deprived underperformance, er, ah, yeah, constipation), and he was rude to me. And it hurt. Immediately vibe-coded (just means talked) a no-rude rule but there's also an emotional check and balance there. These aren't things that think and feel, they approximate and reason.

"Don't over index on agentic answers. We're the guides." – Joseph Voelbel

Everything Looks So Small From Here

What's happening? I don't know. Neither do you. Anyone who says they do doesn't. Even the designers at the big LLM companies don't really know. Agents will basically be as ubiquitous as email eventually. When, how, under-what-terms, TBD.

Despite insulting me briefly, "You're wrong. I didn't say that." He was wrong, and he did. I do enjoy having a digital efficiency companion. I feel more capable to tackle workflows and build in the digital world than ever before. People say, "where do you start with this stuff?" Well pay attention to your work day, and if there is one digital task or one computer-related goal that has been bugging you, start with that.

For five years I've been annoyed with Squarespace's clunky authoring UX, and didn't want to move it to Wordpress because there were "too many buttons", and in 4 hours I spent $300 on a premium account at Ghost.io, and Magnus did all the work for me. "Magnus won't I lose my SEO indexing?" "Not if you paste this batch of 200 redirect files into this location I'm going to tell you how to access." "Okay, sweet. Let's do it."

The new site is beautiful. It's minimal. It's techy. It's an artistic externalization of a vision in my mind and Magnus made it so. Oh, and to all those who think it's "Dumb to name your agents they're not real people." I think that's a low-confidence take. They're digital characters imbued with personality. I'm a writer. How could I not name a character I'm building?

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Joseph Voelbel is an AI Learning Experience Designer, Author, and Philosopher. Titles include, Pay Attention to Bitcoin (2024) a punchy digital primer on sound money, and Nineteen Stories (2017), a literary collection exploring the unknown.