Propaganda by Edward Bernays
My Review
A skimpy little yellow book with the thoughts of The Father of Public Relations published in the mid 1920s. Takes the mystique off of someone who is often seen as “the wizard behind the curtain” of major PR campaigns in the 20th century. Bernays speaks of the hidden ruling body which controls the minds of the masses through propaganda. On the whole this book offers a fairly intuitive step by step manual on how to garner public opinion, and why that is inseparable from politica, fashion, education, business, and politics. Essentially, connecting with the temperature of the public is paramount. Although its mediums may change that, “Proganda will never die out.” Lastly, I was struck by how many typos and errors were in the manuscript.
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Joseph Voelbel designs learning curriculum and writes about money, systems, and meaning. Author of Pay Attention to Bitcoin (2024), a crash-course primer on sound money, Nineteen Stories (2017), an exploration of the unknown, and This Plant Will Grow (2026), a children's book about a plant that becomes a rainforest.